Common Creative Roles
Graphic Designer. Thinks strategically and uses artistic, technical and organizational skills to create a product that perfectly packages the message to engage the target audience.
Production Artist. Assists designers in the preparation of files for print production, including image correction, pre-flight, file collection and archiving of materials.
Copywriter. Exhibits a flair for words, anticipates target audience attitudes and crafts the best possible message to elicit the desired response and spur the audience to action.
Package Designer. Provides creative support and product design direction to Licensees. Works closely with multiple creative teams to ensure a high level of brand continuity across a wide range of product categories.
Instructions Designer. Contributes to the overall creation and implementation of collateral designs that deliver instructions and or translate brand messages while maximizing current technologies and trends.
Photographer. Conceptualizes and photographs products to be used on packaging, cross sells, print ads, etc. Photographs products in elaborate sets/environments that you create from conception to completion.